Find and approve marketing, product, and sales claims faster, with evidence attached
Veridat is marketing compliance software that helps UK-regulated teams scan webpages, product copy, and campaign content to find claims that may need proof. Attach evidence, invite reviewers, and reuse approved wording without starting from scratch.
No credit card required. Built for teams managing ASA/CAP, FCA, and CMA-sensitive marketing workflows.
Manual claim review slows launches. Veridat makes it faster.
Marketing waits for approval. Legal repeats the same checks. Evidence lives across Drive, Slack, spreadsheets, and old emails. When a claim is reused or challenged, the record is often hard to find.
Evidence is scattered
Keep proof connected to the exact claim it supports before wording is approved or reused.
Approved wording goes stale
Track review context, evidence age, and usage conditions so teams know when claims need another look.
Legal reviews the same claim again
Create reusable approval records so reviewers can focus on new, changed, or higher-risk claims.
Built for the commercial claims your team publishes every day
Marketing, product, sales, security, sustainability, and compliance teams all make claims that may need proof. Veridat helps you find them, attach evidence, route review, approve wording, and reuse the right version across channels.
Use the workflow to validate marketing claims and product claims before they move into campaigns, decks, or buyer conversations.
Marketing claims
Campaign, landing page, advert, website, and email claims that may need evidence before publication.
Product claims
Feature, capability, automation, integration, performance, and customer outcome claims.
Sales claims
Sales deck, proposal, procurement, partner, and enablement claims reused across buyer conversations.
Security and trust claims
SOC 2, ISO 27001, encryption, uptime, resilience, data protection, and security posture claims.
Environmental claims
Sustainability, carbon, recycled materials, emissions, net zero, and green claims.
Compliance claims
FCA-sensitive wording, ASA/CAP substantiation, CMA green claims, regulated workflow, and audit-readiness claims.
From raw copy to approved claims your team can reuse
Keep the claim, evidence, reviewer decision, and approved wording together.
Veridat turns scattered marketing, product, and sales copy into claim records your team can evidence, review, approve, and monitor over time.
Paste website, campaign, or sales copy. Veridat finds likely claims and highlights review signals.
One workflow for marketing compliance, evidence, approvals, and reuse
Veridat replaces scattered review threads with a searchable library of approved and in-review claims. Each record keeps the wording, proof, reviewer decision, owner, usage context, and next review date in one place.
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claim signals
Classify objective, comparative, superlative, environmental, security, and performance language during intake.
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evidence routes
Attach files, URLs, and review notes to the claim they support.
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review roles
Give admins, editors, reviewers, and viewers the right level of workspace access.
Purpose-built for governed, evidence-backed marketing claims
Extracts candidate claims from copy
Turns raw marketing copy into claim records ready for review.
Understands UK marketing compliance context
Built around ASA/CAP, FCA-sensitive, and CMA green claims workflows.
Links evidence to each claim
Keeps proof connected to the exact wording it supports.
Records named approvers
Shows who approved the claim, when, and under what conditions.
Reuses approved wording safely
Helps marketing avoid rewriting claims legal has already approved.
Controls stale or outdated claims
Tracks review dates before evidence or conditions go stale.
AI helps prepare the review. Your team makes the decision.
Extract likely claims from copy, classify objective, comparative, environmental, security, and performance language, then surface evidence gaps, safer wording options, and UK regulatory context hints for human review.
Claim classification
Spot objective, comparative, superlative, environmental, security, and performance language.
Evidence gaps
See where proof is missing, stale, or weaker than the wording suggests.
Reviewer summary
Give reviewers a short brief with claim context, evidence signals, and suggested focus areas.
Safer wording
Turn risky draft claims into clearer wording for human review.
AI output is advisory. Reviewers and approvers make the final decision.
Different sectors. The same need for proof.
Find the claims that need proof before they go live
Run a quick AI-powered claim check, identify likely evidence gaps, and turn important claims into approval-ready records.
Free to start. Built for UK-regulated teams.