Pricing for marketing claims compliance software
Every feature, free for 14 days.
Marketing claims compliance software for your whole team, free for 14 days. No card needed. When your trial ends, talk to us and we'll set up your plan. Pay yearly to get two months free.
Plans
Fits a marketer and a reviewer moving off a spreadsheet.
- Up to 3 users
- Claims checked against UK and US rules
- Evidence with provenance and expiry tracking
- Approved claims library
- CSV import and core reporting
- Duplicate claim detection
Fits marketing, product and legal teams reviewing together.
- Up to 10 users
- Everything in Essentials
- Reviewer routing by function
- Time-limited exceptions at launch gates (consumer products)
- Launch projects, with launch gates for consumer products
Fits brands with a large range across the UK and US.
- Up to 25 users
- Everything in Team
- Priority support
Fits needs beyond Scale's limits, with onboarding help from us.
- Custom users and volumes
- Everything in Scale
Every plan includes
The whole marketing claims compliance workflow, on every plan.
Plans differ in how many people, products and claims they hold. These come with all of them.
- Checks against 26 UK and US advertising rules
- A checklist of the evidence each claim needs
- Evidence with its provenance and expiry dates
- Study-quality checks for health and beauty
- Sign-off by function, locked once made
- Approved claims library
- Tasks, in-app reminders and a morning email when new tasks reach you
- CSV import from your spreadsheet
- Data hosted in the EU, in Dublin
Compare plans
Everything, side by side.
Tap a group to open or fold it.
| Feature | Essentials£149/mo | Team£399/mo | Scale£899/mo | EnterpriseCustom |
|---|---|---|---|---|
| Team and workspace | ||||
| Users | 3 | 10 | 25 | Custom |
| Products | 25 | 250 | 1,000 | Custom |
| Claims | 250 | 2,000 | 10,000 | Custom |
| Evidence records | 1,000 | 10,000 | 50,000 | Custom |
| Launch projects | – | 50 | 250 | Custom |
| Roles: admin, editor, reviewer, viewer | ✓ | ✓ | ✓ | ✓ |
| Review functions (Product, Legal, Brand and more) | ✓ | ✓ | ✓ | ✓ |
| Claims and rules | ||||
| Claim checks against 26 UK and US rules | ✓ | ✓ | ✓ | ✓ |
| Requirement checklist for every claim | ✓ | ✓ | ✓ | ✓ |
| Claim versions | ✓ | ✓ | ✓ | ✓ |
| CSV import of existing claims | ✓ | ✓ | ✓ | ✓ |
| Duplicate claim detection | ✓ | ✓ | ✓ | ✓ |
| Evidence | ||||
| Evidence records with provenance | ✓ | ✓ | ✓ | ✓ |
| Evidence expiry dates | ✓ | ✓ | ✓ | ✓ |
| Comparator revalidation | – | ✓ | ✓ | ✓ |
| Review and approval | ||||
| Sign-off by function, locked when made | ✓ | ✓ | ✓ | ✓ |
| Reviewer routing | – | ✓ | ✓ | ✓ |
| Time-limited exceptions at launch gates (consumer products) | – | ✓ | ✓ | ✓ |
| Market-by-market decisions (consumer products) | – | ✓ | ✓ | ✓ |
| Work and reuse | ||||
| Tasks with owners and due dates | ✓ | ✓ | ✓ | ✓ |
| Automated task generation | ✓ | ✓ | ✓ | ✓ |
| Approved claims library | ✓ | ✓ | ✓ | ✓ |
| Launch projects, with launch gates for consumer products | – | ✓ | ✓ | ✓ |
| Reporting and integrations | ||||
| Reporting dashboards | ✓ | ✓ | ✓ | ✓ |
| Generated reports | – | ✓ | ✓ | ✓ |
| Asset usage tracking (consumer products) | – | – | ✓ | ✓ |
| Support and security | ||||
| Support | Priority | Priority | ||
Plan limits
What counts as a marketing claim?
A statement in your ads, packs, pages or decks that a customer could check and that needs evidence. Each counts once towards your plan, whatever markets and channels it covers. Opinions such as a beautiful design
don't count.
Removes 99% of dust in 30 minutes
(performance)Made with 30% recycled plastic
(environmental)Quieter than our previous model
(comparison)
Pricing questions
Before you choose.
Is there a free trial?
Yes. Every plan starts with a 14-day free trial of every feature, for your whole team, with no limits and no card. Sign up with your work email, confirm the code we send you, then create your workspace. The free marketing claim checker stays free for anyone, with no account.
Can I cancel?
During the trial there is nothing to cancel: we never take a card, and the trial simply ends after 14 days. Paid plans are set up with us directly for now rather than through online checkout, so to stop or change a plan, you email us and we arrange it with you.
Do prices include VAT?
No VAT is added. The prices on this page are the full price you pay: Veridat isn't VAT-registered, so there is nothing on top. Prices are in pounds sterling, per month, or for the year if you pay yearly. If your procurement team needs a formal quote before you start, ask us and we'll send one at the same price.
How do I add users?
A workspace admin invites colleagues by email from the Team page, and each person signs in with their own account. Essentials includes up to 3 users, Team 10 and Scale 25, counted across your organisation. Each person gets a role: admin, editor, reviewer or viewer. During the trial there is no user limit.
Is there a limit on marketing claims?
Each plan holds a set number of claims: 250 on Essentials, 2,000 on Team and 10,000 on Scale. Archived claims don't count. A CSV import that would take you past your limit stops before it writes anything. If you expect to need more, Enterprise limits are agreed with you.
How much is the yearly price?
Paying yearly costs 10 months' price for 12 months: £1,490 a year for Essentials, £3,990 for Team and £8,990 for Scale. Two months free: £298 a year on Essentials, £798 on Team and £1,798 on Scale. Use the monthly and yearly switch above to compare.
What is the design partner programme?
A small group of brand, marketing and legal teams who tell us what to build next, in return for early access. Sign up using the design partner button on this page and you start on a 30-day free trial instead of 14 days, for your whole team. You talk to the founder directly, and we'll be in touch personally.
What happens to our data if we leave?
When a trial or plan ends, your workspace is paused, not deleted. Your marketing claims, evidence and decision history stay as they were, and the workspace shows the Billing page until a plan is chosen. The workspace owner can ask us by email to delete the workspace and its data. There's no delete button in the app: we do it for you.
Free tool
Not ready for a trial?
Paste an ad, product page or packaging copy into the free marketing claim checker. It shows which phrases are claims that need evidence. No account needed.
Start with your
next claim.
14 days of every feature. No card needed. Partners get a 30-day free trial.