Use cases
Claim substantiation for brands whose marketing claims get questioned.
Veridat is claim substantiation and approval software for UK and US marketing claims. Choose your team to see the claims you make, the rules that apply, the evidence each claim needs and real rulings.
Choose a use case
Consumer products
Packaging, labels, product pages and advertising, from the marketing brief to the final artwork sign-off.
"Clinically proven""Removes 99%""No.1""Lasts twice as long"
Consumer product claims →Software
Product marketing, launch pages and sales decks, where every team needs to know what it can actually say.
"40% faster""99.9% uptime""Saves 10 hours a week""Better than X"
Software claims →Sustainability
Green claims that must be specific, accurate and backed by evidence covering the whole product.
"30% recycled""Carbon neutral""Eco-friendly""Plastic-free"
Green claims →Bring one claim.
See what it needs.
14 days of every feature. No card needed.