Product
Every marketing and product claim, with its proof and sign-off.
Software for managing marketing and product claims: check each one against UK and US advertising rules, hold the evidence, record sign-off by function and reuse approved wording, in one record per claim.
Claim checks
Know what every claim needs before anyone writes a brief.
Type the claim, pick its markets and channels, and get a checklist from the ASA CAP Code, CMA guidance and the US FTC.
- Each requirement cites the rule behind it
- Checks fitted to performance, health and green claims
- A readiness view of what is still open
Coverage map
We show you where nothing has been checked.
Rules don't cover every channel in every market yet. The map shows each gap plainly, so it is never mistaken for a pass.
- GB, US and EU down the side
- Six channels, one in each column
- Hatched cells where no rules apply yet
Evidence and provenance
Substantiation that shows where it came from.
Store each test report, study or certificate once, privately in the EU, with who produced it, when and how, and reuse it across claims.
- Criteria matched to the claim's exact wording
- Measured results recorded against the target
- Study-quality checks for health and beauty claims
Legal review and sign-off
Sign-off for marketing and product claims, recorded for good.
Legal and the other functions each claim needs review the wording, evidence and rule side by side; on Team and above, name the reviewer.
- Approve, approve with conditions, return or reject
- Decisions locked, with reason, person and time
- Legal can accept a gap, with a reason
Example names.
Approved claims library
Reuse approved language without restarting legal review.
Each approved wording carries the markets, channels, conditions and expiry it was cleared for, so teams reuse it and Legal reviews only what's new.
- Search by wording, product or market
- A warning before a duplicate claim is raised
- Import your existing spreadsheet of claims by CSV
Example wording.
Tasks and expiry
Every gap gets an owner and a date.
Missing evidence, a result to record or a reviewer to assign becomes a task, and anything about to lapse shows on the home screen.
- A four-step task wizard for anything else
- Notifications, and an email when new tasks reach you
- Launch projects with a go or no-go view (Team and above; launch gates for consumer products)
Reporting and claim record
See at a glance what's approved, blocked or waiting.
Claims approved for use, what's blocked and what's waiting for whom, with every version and decision in each claim's history.
- Claims by status, from draft to approved
- Evidence health and what lapses next
- Recent activity across the workspace
Try every feature,
free for 14 days.
No card needed. Bring one claim and see what it needs.
Not ready yet? Try the free claim checker on a page of your copy.