Marketing compliance software for evidence-backed claims
Find marketing, product, sales, security, environmental, and performance claims before they go live. Turn product claims and campaign wording into records with evidence, AI-assisted review context, approval history, and reusable approved wording.
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claim signals
Classified during intake.
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evidence routes
Files, URLs, and notes attached to claims.
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review roles
Admins, editors, reviewers, and viewers.
Everything your reviewers need, attached to the claim
Claim intake
Use AI-assisted intake to find likely claims in website, campaign, product, and sales copy before they go live.
Approved claims library
Search approved, rejected, draft, and in-review claims by owner, risk, evidence, and status.
Evidence records
Attach files, URLs, notes, expiry dates, and proof context to each claim.
Review workbench
Give legal and compliance the claim, evidence, usage context, risk signals, and AI-assisted reviewer brief in one view.
Lifecycle controls
See which claims need review because evidence is stale, expired, or incomplete.
Audit history
Preserve reviewer decisions, timestamps, conditions, and approval notes.
Stop approving the same claim from scratch
Support product claims validation across product pages, sales decks, campaign assets, partner content, and regulated workflows while legal and compliance keep the evidence, decision, and conditions behind each claim.
Find the approved version
Search marketing claims, product claims, owners, products, risk levels, evidence status, or review state.
Know what proof supports it
Validate marketing and product claims by keeping evidence, reviewer notes, and usage conditions attached.
Reuse without losing context
Approved wording stays connected to the review history behind it.
Purpose-built for governed, evidence-backed marketing claims
Extracts candidate claims from copy
Turns raw marketing copy into claim records ready for review.
Understands UK marketing compliance context
Built around ASA/CAP, FCA-sensitive, and CMA green claims workflows.
Links evidence to each claim
Keeps proof connected to the exact wording it supports.
Records named approvers
Shows who approved the claim, when, and under what conditions.
Reuses approved wording safely
Helps marketing avoid rewriting claims legal has already approved.
Controls stale or outdated claims
Tracks review dates before evidence or conditions go stale.
Give reviewers the context before the decision
Reviewers see the claim, linked evidence, risk signals, usage context, and prior decisions before approving, rejecting, or adding conditions.
Human judgment stays central
AI can prepare evidence gaps, risk signals, and review summaries. Your reviewer makes the final call.
Conditions travel with wording
If a claim is approved only for certain channels, the condition stays attached.
Answer evidence questions in minutes, not days
When a stakeholder asks what was approved, who approved it, and what evidence supported it, Veridat keeps the record connected to the claim.
Useful for internal review, buyer due diligence, and regulated marketing workflows where evidence and approval history matter.
The full workflow
One workflow from draft claim to approved wording
Extract
Find likely claims in real copy.
Evidence
Attach proof and context.
Review
Route to the right decision-maker.
Approve
Record the decision and conditions.
Reuse
Give teams the approved wording.
Monitor
Review claims before evidence goes stale.
Build your approved claims library before the next launch
Start with existing copy. Find marketing, product, and sales claims, attach proof, and route review without building a manual marketing claims compliance process from scratch.