Practical guides for marketing claims compliance
Learn how to identify, evidence, review, and reuse marketing claims across UK-regulated workflows. Start with a checklist, scan copy with AI, or build your first approved claims library.
The UK marketer's guide to claims substantiation
Learn how ASA/CAP, FCA-sensitive communications, and CMA green claims expectations affect marketing claims, evidence records, and approval workflows.
What's covered
How evidence records support objective marketing claims
How financial wording can be prepared for careful review
How environmental wording, evidence, and qualification fit together
How reusable wording stays connected to evidence and review history
Find resources by claims workflow
Use these clusters to validate marketing claims, review product claims, and organise evidence-backed approval workflows by topic.
Marketing claims compliance
Guides on validating marketing claims, preparing evidence, and building review workflows.
Product claims validation
Resources for reviewing product claims, capability claims, performance claims, and customer outcome claims.
ASA/CAP and claims substantiation
Checklists for marketing and product claims that may need substantiation before review.
Environmental and green claims
Guides for environmental claims assessment, green claims evidence, and sustainability claims review.
Security and trust claims
Resources for SOC 2, ISO 27001, uptime, encryption, and cybersecurity marketing claims.
Templates
Downloadable templates for approved claims libraries, evidence records, reviewer decisions, and product claims validation.
Guides, checklists, and templates
Practical content for teams that need marketing claims to be clearer, better evidenced, and easier to approve.
Claims Governance Guide for UK B2B Teams
A practical guide to claims governance, approved claims, evidence records, and claim approval workflows for UK B2B teams.
Read →ASA CAP Code Substantiation Checklist
Identify marketing and product claims that may need ASA/CAP-style substantiation before review.
Read →Cybersecurity Claims Readiness Checklist
A checklist for cybersecurity marketing claims, security evidence, approval workflows, and safe reuse of trust language.
Read →Why Notion Breaks for Claims Governance
Why documentation tools struggle with approved claims, evidence-backed claims, approval history, permissions, expiry, and reuse.
Read →Evidence-Backed Marketing Claims Template
Download practical templates for approved claims, product claims, evidence-backed claims, reviewer decisions, and safe reuse conditions.
Read →Green Claims Evidence Checklist
A practical checklist for green claims evidence, environmental claim substantiation, CMA Green Claims Code risk, and approved sustainability wording.
Read →Environmental Claims Assessment: How to Review Green Claims Before Publication
A practical guide to environmental claims assessment, green claims evidence, sustainability wording, and pre-publication review.
Read →UK claim review signals to know
Use these as practical prompts for review. They are not legal advice.
Review signal
Objective claims may need documentary evidence before publication.
Use for
Use as a practical review prompt for claims capable of objective substantiation.
Note
Not legal advice.
Review signal
Financial promotions and customer communications should be fair, clear, and not misleading.
Use for
Use as a practical prompt for finance and fintech review workflows.
Note
Not legal advice.
Review signal
Environmental claims should be clear, accurate, qualified, and supported by evidence.
Use for
Use as a practical prompt for sustainability and environmental marketing review.
Note
Not legal advice.
Find the claims that may need evidence
Use the AI-powered Claim Risk Checker to spot likely claims, risk signals, and evidence gaps before formal review.