Claim governance for FCA-regulated teams.
Performance, rate, eligibility, and comparison claims in financial services carry the highest regulatory exposure. Veridat creates the evidence record that FCA Consumer Duty requires : before the claim is published.
Why financial services claims carry the highest regulatory risk.
FCA Consumer Duty, in force from July 2023, requires all FCA-authorised firms to ensure their marketing communications are fair, clear, and not misleading. Board-level attestation is required : meaning senior leadership must be able to document how claims governance works in practice, not just assert that it does.
The FCA scans over 100,000 websites for non-compliant financial promotions. Between 2024 and 2026 it took action against finfluencers, issued hundreds of takedown requests, and coordinated enforcement with the ASA and CMA. The enforcement environment has materially tightened.
“FCA Consumer Duty: firms must ensure their communications are 'fair, clear and not misleading' and must be able to evidence how that standard is maintained across all customer-facing content.”
How Veridat helps
- Evidence held before the claim is published : not retrieved after a complaint
- Timestamped approval records with named approver and conditions
- Lifecycle alerts when evidence expires or conditions change
The claims financial services teams need to govern.
Each of these claim types requires documentary evidence to be held before publication. Veridat governs the intake, evidence, and approval of each one.
Performance claims
'Our platform reduces compliance costs by 40%'
OBJECTIVERate claims
'Market-leading rates from 3.9% APR'
COMPARATIVEEligibility claims
'Available to all UK businesses'
OBJECTIVESecurity claims
'Bank-grade security for your financial data'
COMPARATIVEThe financial services claims library : every claim with its evidence, approval status, and reuse record.
How Financial Services teams use Veridat
Extract and classify
Paste financial services copy. Veridat identifies likely claims and surfaces regulatory risk signals before review.
Attach evidence and review
Link certifications, studies, or compliance documents. Route to legal with evidence and AI signals already attached.
Approve and reuse
Approved wording : with its conditions : lives in the governed library. Reuse without a new review.
Govern financial promotions before the FCA asks.
Built for teams navigating FCA Consumer Duty, ASA CAP Code, and DMCCA requirements.
14-day free trial · No credit card required · Built for UK-regulated teams