About Veridat
Helping regulated teams trust every claim they publish.
Veridat exists because commercial claims now move faster than the review systems around them. We help teams turn product, marketing, sales, and sustainability statements into evidence-backed records that can be approved, reused, and monitored.
Mission
Replace informal approval trails with defensible claim records.
Regulated B2B teams often rely on spreadsheets, shared drives, Slack, email, and Notion to manage claims. Those tools can list work, but they do not preserve claim-level evidence, approval conditions, review dates, and reuse history in one governed workflow.
Veridat gives commercial teams a practical operating system for approved claims. It helps reviewers see the context they need, helps marketing reuse wording safely, and helps leadership reduce surprises when a regulator, buyer, auditor, or investor asks for the substantiation record.
Claim-first governance
Veridat treats each commercial claim as the governed object. Evidence, review decisions, reuse conditions, and lifecycle dates stay attached to the statement itself.
Built for accountable teams
Marketing moves faster when approved wording is easy to find. Legal and compliance get a reviewable record instead of scattered email threads and folders.
UK regulatory context
The product is shaped around the practical needs of teams navigating ASA and CAP substantiation expectations, FCA communications standards, and CMA green claims scrutiny.
Build a governed library of claims before the next review cycle.
Start with claim intake, evidence linking, review workflow, and reusable approved wording.