About Veridat
We help brands make marketing claims they can stand behind.
Marketing claims sell products. They also get challenged by competitors, retailers and regulators. Veridat keeps the proof and the sign-off behind each one, so bold claims stay up.
Why we built it
Claim approval still runs on inboxes and spreadsheets.
Ask a marketing team where the evidence for a claim on last year's packaging is, and the answer is usually a person, not a place. The lab report is in someone's inbox. The approval was a thumbs-up in chat. The approved wording lives in a spreadsheet that may or may not be current.
That works until someone asks you to prove it. Then it takes days to rebuild a record that should have existed all along.
Veridat gives each claim one record: the wording, the rules that apply, the evidence, who approved it and when. Marketing moves faster because approved wording can be reused, and Legal can see exactly what was checked.
The claim comes first
We review the sentence you want to publish, not just the document it sits in.
Gaps are shown, not hidden
If no rule covers a market or channel yet, we say so instead of showing a green tick.
Decisions stay decided
Sign-offs are permanent, so the record means something when you need it.
Early access
Shape Veridat with us.
We're building Veridat in Cambridge, UK, with a small group of brand, marketing and legal teams. Sign up and we'll be in touch personally.