Resources
Guides to claim substantiation.
Practical checklists for the ASA CAP Code, CMA green claims and approving marketing claims, written for marketing, product and legal teams. Not legal advice.
Guides and tools
ASA and CAP Code
How to check advertising claims before launch: a campaign checklist for marketing teams
A timed checklist for marketing teams: what to check two weeks out, 48 hours out and on launch day, for every ad, pack, listing and post.
ASA and CAP CodeASA CAP Code substantiation checklist: 10 checks before you publish a claim
Ten checks to run on every objective claim, each tied to its CAP Code rule, with what the ASA asked for in recent rulings.
Turn the checklist
into a workflow.
14 days of every feature. No card needed.