Resources
Guides to claim substantiation.
Practical checklists for the ASA CAP Code, CMA green claims and approving marketing claims, written for marketing, product and legal teams. Not legal advice.
Guides and tools
Marketing compliance software RFP template: the questions to ask before you buy
Free RFP template for marketing compliance software: 40 questions to ask vendors, what a good answer looks like, the red flags and a demo scorecard in Excel.
Choosing softwareThe business case for marketing compliance software: a free ROI calculator for Legal and Finance
Make the case to Legal and Finance with your own numbers: a free Excel ROI calculator and five-case business case template, plus the UK fines to cite.
Choosing softwareMarketing compliance software: a buyer's guide for consumer brands and software companies
Marketing compliance software for consumer brands and software companies: the tools worth a look, the UK and US rules they should cover, and how to choose.
Choosing softwareBest marketing compliance software in 2026, for consumer brands and software companies
The best marketing compliance software for consumer brands and software companies: eight tools, what each does well, who it suits and what it costs.
Choosing softwareThe best tools for verifying advertising claims before launch
Got a launch going out with a risky claim on it? Here's how to verify advertising claims in five steps, and the tools that help, from free checkers to sign-off.
Choosing softwareOutgrown your claims spreadsheet? How to move marketing claims off Excel, Sheets and shared drives
Running marketing claims in Excel, Sheets, SharePoint or Notion? What those tools do well, seven signs you've outgrown them, and a five-step move.
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