Resources
Guides to claim substantiation.
Practical checklists for the ASA CAP Code, CMA green claims and approving marketing claims, written for marketing, product and legal teams. Not legal advice.
Guides and tools
Green claims
Environmental claims assessment: a six-step method for in-house teams
A six-step method to assess green claims in-house, with a worked example, the evidence each claim needs and how to check a supplier's claims.
Green claimsGreen claims evidence checklist: what to hold before you publish
What proof do "recyclable", "carbon neutral" or "plastic-free" need? A claim-by-claim evidence checklist with the UK, EU and US rules for each.
Turn the checklist
into a workflow.
14 days of every feature. No card needed.